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һ2018-2-24 10:12:26
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China'sweb-celebrityindustryisestimatedtobeworth52.8billionyuan($7.65billion)andisforecasttoexceed100billionyuanin2018,a2016reportbyBeijing-basedconsultancyAnalysyssays.Theseinfluencersareemergingingreaternumbersasmediacategoriesexpandbeyondtraditionaltypes,Mafengwo.cn'stourismresearchheadFengRaosays.FamousChinesetravelbloggerssimplywishedtosharetheirexperiencesratherthanpursueprofitlikethebloggingheydays10yearsago,hesays.Newinfluencers'dependenceonsocialmediacompromisesqualitysincetheyoperateforthepurposeofattractingfanstogeneratemoney."Socialmediafansaremoreloyalandinteractive,"Fengsays."Thespeedandbreadthofcommunicationisgreater.Butthequalityofsocialmediacontentvaries.Marketregulationsareneeded."Theiryouthandinternetsavvyarevaluable.Theycanquicklygatherandanalyzeinformation,hepointsout."Theymustcontinuetoproducequalitycontent.Orelse,theymaybeknockedoutofthemarketinayearortwo."Beijing-basedTravelFunMedia'sfounderandCEOCongLinalsosayscontentisking."Newinfluencersworkhardtoachievethesuccessofthemoment.It'sdifficulttokeepitup."Thecompanyisamultichannelnetworkingplatformthattrainsandprovidesagentsforwebtravelcelebrities.Ithassignedcontractswith150onlineinfluencers,whofocusontravel,foodorfashion.Manywereborninthe1980sand'90s.About70percentarefull-timecommentators.Congexplainsearlytravelbloggerswereadeptatwritingandphotography,andrarelyappearedinfrontofthecamera.Thenewgenerationisoftengood-looking,funnyandversatile.Theytypicallyhavefashionsense."Communicationchannelsarechanging,"shesays."Clientsliketourismbureausandtravelagenciesoftenvaluetheskillsoflivebroadcastingandmakingshortvideosmorethanprofessionalphotography."Clientsareeagertoworkwithsuchinfluencersbecauseofthestrongresults.AgoodreputationonlineisvitalforChinesechoosingdestinations."It'salsoimportanttoworkwithtraditionalmediatoenhancetheirinfluenceintheindustry,"shesays.Incomeandopportunitiesaredependentuponthenumberofonlinefans.AtravelcelebritywithmorethanamillionfollowersonSinaWeibomayearntensofthousandsofyuanfromasponsoredtriptopromoteadestination.They'realsosoughtbyadvertisersfromsuchindustriesasdigitalproductsandcosmetics.շԭһڱԹԴ˷ѣټٻij֡ǿƷ෶ΧڵĹҵʵʩǿƷ塣˭ףǶбطΪ

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